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MaaS Scotland Annual Conference and Dinner 2024Amy2024-06-14T10:05:30+00:00
REGISTER FOR THE MAAS SCOTLAND ANNUAL CONFERENCE AND DINNER TODAY
  • About

  • Speakers

  • Sponsors

  • Programme

  • About

The MaaS Scotland Annual Conference and Dinner brings together representatives from across Scotland, the UK and Europe to discuss recent developments and projects in the area of Mobility as a Service. Now in its seventh year, the event has established itself as the largest dedicated MaaS event in the UK and attracts delegates from across the MaaS supply chain, from technology providers and systems integrators to transport operators and regional and national transport authorities.

Our 2024 Annual Conference comes at a crucial time in the evolution of MaaS. The last few years has seen a rapid increase in the number of pilot projects and MaaS deployments across Europe. These projects have seen mixed success, leading some of the more sceptical in our community to declare ‘MaaS is dead’. This year’s conference will address this accusation head on, showcasing the excellent activity that is ongoing in this field while providing a platform to share experiences and explore solutions to some of the acknowledged challenges – behavioural change, governance, investment and business models. The conference will show that far from being dead, MaaS will be a key element in our ambitions towards a more accessible and sustainable transport future.

At the end of the day’s proceedings we invite attendees to join us for an evening drinks reception and dinner. This will be an opportunity to continue discussions from throughout the day, developing ideas and creating new contacts in a more casual environment.

  • Speakers

We’re delighted to announce our keynote speakers for this event:

Hans Arby
Senior Researcher
R.I.S.E

READ HANS’ BIO

Valerie Davidson
CEO
SPT

READ VALERIE’S BIO

Fiona Hyslop, MSP
Cabinet Secretary for Transport
Scottish Government

READ FIONA’S BIO

Speakers

Martin Howell
Director of Transport Markets
Worldline UK&I

READ MARTIN’S BIO

Hannah Byk
Partnerships Manager
BetterPoints

READ HANNAH’S BIO

Sandra Witzel
CEO
SkedGo

BIO COMING SOON

Beate Kubitz
Director
Beate Kubitz Consultancy

READ BEATE’S BIO

James Bullen
Product Manager, MaaS
Transport for West Midlands

READ JAMES’BIO

Danial Naqvi
Senior Policy Advisor
Department for Transport

READ DANIAL’S BIO

Emma Maier
Researcher and Behavioural Scientist
Hitachi Europe

READ EMMA’S BIO

Beth Morley
Mobility & Human Insight Manager
Cenex

READ BETH’S BIO

John Bradburn
Technical Director
WSP

READ JOHN’S BIO

Merry Smith
Strategy Officer
Tactran

READ MERRY’S BIO

Ranald Robertson
Partnership Director
HITRANS

READ RANALD’S BIO

Bob McQueen
CEO
Bob McQueen and Associates

READ BOB’S BIO

Tim Strong
UK New Mobility Solution Director
Arcadis

BIO COMING SOON

Steve Cassidy
Co-Founder
Fuse Mobility

READ STEVE’S BIO

Oz Choudhri
Head of Mobility Solutions, UK&I
Enterprise Mobility

BIO COMING SOON

Jenny Milne
Co-Founder
SRITC

READ TIM’S BIO

Amelie Sundberg
Partnerships Principal
Via

READ AMELIE’S BIO
  • Sponsors

Enterprise Mobility

Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, truck rental, luxury rental, retail car sales and vehicle subscription, as well as other transportation technology services and solutions, to make travel easier and more convenient for customers. Enterprise Mobility, inclusive of its subsidiaries and franchisees, and affiliate, Enterprise Fleet Management, manage a diverse fleet of 2.3 million vehicles through an integrated network of nearly 9,500 fully staffed neighborhood and airport rental locations in more than 90 countries and territories. Privately held by the Taylor family of St. Louis, Enterprise Mobility manages the Enterprise Rent-A-Car, National Car Rental and Alamo brands.

Read More

Worldline

Worldline is a global leader in the payments industry and the technology partner of choice for merchants, banks and acquirers.  Powered by c. 18,000 employees in more than 40 countries, Worldline provides its clients with sustainable, trusted and innovative solutions to foster their growth. Services offered by Worldline include in-store and online commercial acquiring, highly secure payment transaction processing and numerous digital services. In 2022 Worldline generated a revenue close to 4.4 billion euros.

Read more

Arcadis

At Arcadis, our purpose is improving quality of life. We do this by creating livable places where people and communities can thrive. We enhance mobility, so that we can sustainably move in and between our cities. And we work to protect the environment and natural resources for future generations. We focus on finding innovative and lasting solutions to the world’s biggest challenges.

Read more
  • Programme

0845 – 0925 Registration

0925 – 0930

Welcome

Ally McInroy, CEO, Technology Scotland

0930 – 0945 Opening Address

Fiona Hyslop, MSP, Cabinet Secretary for Transport

0945 – 0955 MaaS Scotland update

Ally McInroy, CEO, Technology Scotland

0955 – 1015 Keynote Presentation 1

Valerie Davidson, CEO, SPT

1015 – 1115 Discussion Panel 1 – Developing a future roadmap for MaaS

Chair: Hayden Sutherland, Director, IdealInterface

Danial Naqvi, Senior Policy Advisor, Department for Transport

Beate Kubitz, Director, Beate Kubitz Consultancy

Tim Strong, UK Transport Innovation Director, Arcadis

Ranald Robertson, Partnerships Director, HITRANS

1115 – 1145 Coffee Break
1145 – 1205 Keynote Presentation 2

Hans Arby, Senior Researcher at RISE and Vice-Chair, Transport Board, City of Gothenburg Council

1205 – 1300 Discussion Panel 2 – Selling the value of MaaS

Chair: Chris Hillcoat, Future Mobility, KPMG

Martin Howell, Director, Transport Markets, Worldline

Hannah Byk, Partnerships Manager, BetterPoints

James Bullen, Product Manager, MaaS, TfWM

Merry Smith, Strategy Officer, Tactran

1300 – 1400 Lunch
1400 – 1530 Workshop 1 – Behaviour Change | Workshop 2 – Guess What? Rural MaaS 

(W1) Chair: Amelie Sundberg, Partnerships Principal, Via | (W2) Co-chairs: Jenny Milne, Co-Founder SRITC and Steve Cassidy, Co-Founder, Fuse Mobility

(W1) Emma Maier, Research and Behavioural Scientist, Hitachi | (W2) Jenny Milne, Co-Founder, SRITC

(W1) Beth Morley, Mobility and Human Insights Manager, CENEX | (W2) Steve Cassidy, Co-Founder, Fuse Mobility

(W1) Bob McQueen, Director, Bob McQueen Associates

1530 – 1600 Coffee break
1600 – 1700

Discussion Panel 3 – Is MaaS Dead? Reinventing MaaS for 2030

Chair: George Hazel, Director, The George Hazel Consultancy

Oz Choudhri, Head of Mobility Solutions, UK&I, Enterprise Mobility

John Bradburn, Technical Director, WSP

Sandra Witzel, Skedgo

Hans Arby, Senior Researcher at RISE and Vice-Chair, Transport Board, City of Gothenburg Council

1700 – 1705 Close
REGISTER FOR THE MAAS SCOTLAND ANNUAL CONFERENCE AND DINNER TODAY

Valerie Davidson

Valerie Davidson was appointed Chief Executive of Strathclyde Partnership for Transport (SPT) in December 2021. Prior to that she served as Assistant Chief Executive of SPT since 2006.

As Chief Executive, Valerie has also maintained day-to-day responsibility for audit and assurance within SPT, legal and property, as well as corporate communications. In addition, Valerie is also Partnership Secretary, managing the democratic core and SPT’s extensive committee function and leading on recruitment of appointed members and senior members of staff.

A qualified accountant (CPFA), Valerie has worked in both public and professional services for 34 years, half of which has been with SPT in its various guises.  Prior to this, Valerie was Depute Director of CIPFA (Scotland) and held various positions in London Boroughs and local authorities in the South East of England.

Current key priorities for Valerie include development of a new metropolitan transport network for the region through Clyde Metro; driving the completion of the £288m Subway Modernisation programme; and ensuring successful delivery of the Regional Transport Strategy 2023 – 2037 by working with key stakeholders to make the west of Scotland a well-connected place with active, liveable communities and accessible, vibrant centres facilitated by high quality, sustainable and low carbon transport shaped by the needs of all.

Fiona Hyslop, MSP

Ms Hyslop was born in Ayrshire in 1964 and with her family spent her early years in England before returning to Ayrshire. She graduated from Glasgow University with an MA (Hons) in Economic History and Sociology.

She completed a post graduate Diploma in Industrial Administration at the Scottish College of Textiles, before moving to Edinburgh to join the financial services company Standard Life where she held various positions in sales and marketing, latterly as Brand Development Manager.

Elected in the first session of the Scottish Parliament in 1999 she has been returned as the Constituency MSP for Linlithgow since 2011.

When the SNP formed a minority administration in 2007 Ms Hyslop was appointed as Cabinet Secretary for Education & Lifelong Learning before serving in several ministerial roles, latterly Minister for Transport.

Fiona Hyslop was appointed Cabinet Secretary for Transport in February 2024.

Martin Howell

Martin Howell is Director of Transport Markets, UK and Ireland for Worldline, and leads their work in smart mobility and strategy for transport.  He was previously vice president and chief of staff at Cubic Corporation in San Diego. He spent 12 years with Cubic Transportation Systems, in operations and business development, as well as leading the company’s customer engagement, external relations and interfaces with government. His previous roles have included business development at HP Enterprise, before which he served as an officer in the Royal Marines Commandos.

Hannah Byk

As Partnerships Manager at BetterPoints, Hannah applies her expertise to forge and oversee strategic partnerships that drive positive social and environmental outcomes. With over 17 years of dedicated experience in Business Development, Partner and Project Management, Hannah has grown an understanding of diverse sectors including transport, health, government and technology. Hannah has a passion for harnessing technology and data to empower individuals and communities, facilitating behavioural change for the collective good. Leveraging technological solutions has been instrumental in orchestrating numerous successful BetterPoints projects aimed at enhancing user engagement and providing demonstrable behaviour change results. Within her engaged ecosystem, colleagues and partners alike are able to achieve shared objectives and able to create opportunities to broaden innovative avenues for impact.

Beate Kubitz

Beate Kubitz is an expert in future mobility and the role it plays in carbon reduction. Her specialist consultancy provides research, innovation and policy development at local and national level.

Beate is the author of a new book about MaaS, ‘Mobility as a Service, Its development, deployment and Future’, co-authored with James Gleave and published by the IET in 2024. She also edited the Annual Survey of Mobility as a Service 2017-2020 published by Landor Links and is a regular contributor to transport journals.

She is a course contributor and visiting lecturer on the Future of Mobility for the Operational Transport Planning Module of the MSc Transport Planning at the University of Hertfordshire. In 2020 she was awarded a fellowship by the Foundation for Integrated transport to develop research into the impact of rural mobility on city centre traffic.

Beate is a passionate cyclist and founded a rural electric cargobike project, Cargodale, in Calderdale, West Yorkshire as well as developing the Fold+Rºll packing roll for cycle commuters.

James Bullen

James is the product manager lead for Mobility as a Service (MaaS) in the West Midlands, driving the development of a MaaS system alongside a whole host of key stakeholders. James has actively been working in and around MaaS for about 4 years, living and breathing both the exciting opportunities and ongoing challenges to making MaaS a reality. He is also vice-chair of the Intelligent Transport Systems (UK) MaaS forum, and active member of MaaS alliance and their working groups and has recent learnings from attending the ITS World Congress in Suzhou, China.

Danial Naqvi

Danial Naqvi is a Senior Policy Advisor working on future transport systems at the Department for Transport. He focuses on cross-cutting policy issues such as mobility-as-service as well as working on projects in the international vehicle standards and connected and automated vehicles space. Previously, Danial worked in academia researching global digital and sustainable transport infrastructures.

Emma Maier

Emma is a researcher and behavioural scientist working with Hitachi Europe R&D and Goldsmiths University of London to explore how behavioural science can be used to enable and support sustainable transport choices. Current projects include researching behavioural science in Mobility as a Service and improving the targeting and effectiveness of behaviour change interventions through segmentation. Emma has worked in research and consultancy for 7 years. She focuses on seeking sustainable change by understanding how behaviours and decisions emerge from the physical and social environments, and individual motivations and capabilities. She is also an experienced communicator: she spent 15 years leading several public policy publications: as an award-winning editor, publisher and journalist.

Beth Morley

Beth is a behaviour change specialist skilled in stakeholder engagement and has experience working in community engagement and inclusive and equitable transition. She has an MSc in applied behaviour change and has devised and led customer and stakeholder consultation for local authorities, OEMs and industry partners. Alongside her work at Cenex, Beth spent a year supporting Transport for West Midlands. She headed the Influencing Transport Lab, an initiative to create a centre of excellence for transport behaviour change. She currently sits on the steering group of InnovateUKs Micromobility ForuMM, working with local and national government alongside operators to develop and strengthen the Micromobility ecosystem in the UK.

Having lead on the European project on Sustainable Shared Mobility (SuSMo), Beth has a wide range of knowledge and experience working with stakeholders from across the globe on shared and micromobility. She has contributed to several projects on gender and social inclusion and presented on gender and social inclusion at events in the US, South Africa and the UK.

John Bradburn

For the last three years, John has been supporting delivery of the West of England Combined Authority’s MaaS programme, which aims to launch its customer-focussed journey planning, booking and ticketing app across the Bristol and Bath city-region the year. As the project manager driving the specification, procurement and delivery of the chosen platform, and more recently leading work on the target operating model and strategic direction of the programme, John has gained in-depth understanding of the challenges and opportunities associated with delivering MaaS.

Merry Smith

Merry has been a Strategy Officer (Sustainable Transport) with Tactran since October 2020, with a specific focus on active travel and digital mobility.  She has previously worked for Dundee City Council and Tactran in travel planning roles and established her own Transport Consultancy  in 2016.  She has over 20 years’ experience in Sustainable Transport and is a Chartered Member of the Institute of Logistics & Transport, with an MSc in Passenger Transport Management

Ranald Robertson

Ranald Robertson has been Director of HITRANS since 2012.  HITRANS look to take an innovative approach to improving transport delivery, services and policy in our region. Examples of this include the introduction of Scotland’s first CAV service in Inverness and the GO-HI MaaS platform.

An experienced transport professional, Ranald has over 20 years experience and a proven track record of delivering multi modal transport projects and programmes and helping shape transport policy in the Highlands and Islands and beyond.  His early career included work for Caledonian MacBrayne and Highland Council before joining HITRANS in 2002.

Ranald has been closely involved in the development of Scotland’s National Transport Strategy chairing the Highlands and Islands Regional Working Group as part of the Government’s Strategic Transport Project Review.

Bob McQueen

Bob McQueen, is a creative problem solver with superb verbal and written communication skills, combined with proven technical, business planning, business development, and marketing experience. He is highly experienced in advanced transportation technology-related business building, opportunity analysis, and relationship building. He has particular skills and experience in the use of advanced data collection techniques, real-time monitoring, and performance management systems. He is currently CEO of Bob McQueen and Associates. He specializes in assisting public agencies to understand the effects of ITS harnessing the full potential of technology. Current assignments focus on Smart Cities, public private partnerships, and AI to explain the effects of ITS and the effectiveness of transportation investments. Bob is a former Chair of ITS Florida Board and the Emerging Technologies Forum for ITS America. He is based in the south of France.

Steve Cassidy

Steve has worked in transport policy, technology, and travel behaviour for over 30 years.

He is a founder of Fuse Mobility who have designed and implemented a number of MaaS trials. Together with Fuse co-founder David Smith, they designed and led Scotland’s first MaaS implementation, NaviGoGo, in 2018.

Most of Steve’s work has been about listening and working with people to design and deliver usable and effective travel information systems, ticketing systems and MaaS services.  He has learned more from these conversations than anything else in his professional life.

Tim Strong

Tim is the UK New Mobility Solution Director for Arcadis, a global design and engineering consultancy. He leads Arcadis’ work to help our clients and society respond to net zero and equity challenges, by realising benefits from innovation in mobility. This includes leading Arcadis’ consultancy input to the GO-HI and West Midlands MaaS implementations.

Tim has 25 years’ experience in applied transport research and consultancy with a focus on behavioural, policy and business implications of transport innovation. His degrees in Philosophy, Psychology and Operational Research underpin his interests in behavioural change, designed experiments and data science.

Amelie Sundberg

Amelie Sundberg is Partnerships Principal at Via. Via is the world’s market leader for integrated transport solutions working with over 750 transport authorities worldwide, including 40 in the UK. The MaaS app Citymapper belongs to the Via family, and accelerates Via’s vision to connect all elements of a transport system and provide new passenger insights to transform network and operations planning.

ADDRESS

Technology & Innovation Centre
99 George Street
Glasgow
G1 1RD

CONTACT

General Enquiries:

[email protected]

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Copyright 2022 MaaS Scotland | All Rights Reserved | See our Terms and Conditions for visitors and registered users of this site.
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