The MaaS Scotland Annual Conference and Dinner brings together representatives from across Scotland, the UK and Europe to discuss recent developments and projects in the area of Mobility as a Service. Now in its seventh year, the event has established itself as the largest dedicated MaaS event in the UK and attracts delegates from across the MaaS supply chain, from technology providers and systems integrators to transport operators and regional and national transport authorities.
Our 2024 Annual Conference comes at a crucial time in the evolution of MaaS. The last few years has seen a rapid increase in the number of pilot projects and MaaS deployments across Europe. These projects have seen mixed success, leading some of the more sceptical in our community to declare ‘MaaS is dead’. This year’s conference will address this accusation head on, showcasing the excellent activity that is ongoing in this field while providing a platform to share experiences and explore solutions to some of the acknowledged challenges – behavioural change, governance, investment and business models. The conference will show that far from being dead, MaaS will be a key element in our ambitions towards a more accessible and sustainable transport future.
At the end of the day’s proceedings we invite attendees to join us for an evening drinks reception and dinner. This will be an opportunity to continue discussions from throughout the day, developing ideas and creating new contacts in a more casual environment.
We’re delighted to announce our keynote speakers for this event:
Speakers
0845 – 0925 | Registration |
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0925 – 0930 |
Welcome
Ally McInroy, CEO, Technology Scotland |
0930 – 0945 | Opening Address
Fiona Hyslop, MSP, Cabinet Secretary for Transport |
0945 – 0955 | MaaS Scotland update
Ally McInroy, CEO, Technology Scotland |
0955 – 1015 | Keynote Presentation 1
Valerie Davidson, CEO, SPT |
1015 – 1115 | Discussion Panel 1 – Developing a future roadmap for MaaS
Chair: Hayden Sutherland, Director, IdealInterface Danial Naqvi, Senior Policy Advisor, Department for Transport Beate Kubitz, Director, Beate Kubitz Consultancy Tim Strong, UK Transport Innovation Director, Arcadis Ranald Robertson, Partnerships Director, HITRANS |
1115 – 1145 | Coffee Break |
1145 – 1205 | Keynote Presentation 2
Hans Arby, Senior Researcher at RISE and Vice-Chair, Transport Board, City of Gothenburg Council |
1205 – 1300 | Discussion Panel 2 – Selling the value of MaaS
Chair: Chris Hillcoat, Future Mobility, KPMG Martin Howell, Director, Transport Markets, Worldline Hannah Byk, Partnerships Manager, BetterPoints James Bullen, Product Manager, MaaS, TfWM Merry Smith, Strategy Officer, Tactran |
1300 – 1400 | Lunch |
1400 – 1530 | Workshop 1 – Behaviour Change | Workshop 2 – Guess What? Rural MaaS
(W1) Chair: Amelie Sundberg, Partnerships Principal, Via | (W2) Co-chairs: Jenny Milne, Co-Founder SRITC and Steve Cassidy, Co-Founder, Fuse Mobility (W1) Emma Maier, Research and Behavioural Scientist, Hitachi | (W2) Jenny Milne, Co-Founder, SRITC (W1) Beth Morley, Mobility and Human Insights Manager, CENEX | (W2) Steve Cassidy, Co-Founder, Fuse Mobility (W1) Bob McQueen, Director, Bob McQueen Associates |
1530 – 1600 | Coffee break |
1600 – 1700 |
Discussion Panel 3 – Is MaaS Dead? Reinventing MaaS for 2030 Chair: George Hazel, Director, The George Hazel Consultancy Oz Choudhri, Head of Mobility Solutions, UK&I, Enterprise Mobility John Bradburn, Technical Director, WSP Sandra Witzel, Skedgo Hans Arby, Senior Researcher at RISE and Vice-Chair, Transport Board, City of Gothenburg Council |
1700 – 1705 | Close |