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MaaS Scotland Annual Conference and Dinner 2025Amy2025-05-16T14:52:58+00:00
REGISTER FOR THE MAAS SCOTLAND ANNUAL CONFERENCE AND DINNER TODAY
  • About

  • Speakers

  • Sponsors

  • Programme

  • About

The MaaS Scotland Annual Conference and Dinner brings together representatives from across Scotland, the UK and Europe to discuss recent developments and projects in Mobility as a Service. Now in its eighth year, the event has established itself as the largest dedicated MaaS event in the UK and attracts delegates from across the MaaS supply chain, from technology providers and systems integrators to transport operators and regional and national transport authorities.

Our 2025 Annual Conference will build from our recently published paper – Implementing Mobility as a Service: A Roadmap for Scotland. Through a series of keynotes, panel session and workshops, we will explore the main recommendations from this report, focussing on key areas such as leadership, productisation of MaaS, evaluation, social value, and data. At what feels like a critical juncture for MaaS, the event will be an important forum to plot our path towards sustainable MaaS delivery in Scotland and the wider UK.

At the end of the day’s proceedings, we invite attendees to join us for an evening drinks reception and dinner. This will be an opportunity to continue discussions from throughout the day, developing ideas and creating new contacts in a more casual environment

  • Speakers

Fiona Hyslop, MSP
Cabinet Secretary for Transport
Scottish Government

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Andy Taylor
Vice-President, Global Urban Mobility
Mastercard

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Olivia Walker
VP Operations
Via and CityMapper

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Adrian Ulisse
Global Partnerships Lead
Uber Transit

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Max Sugarman
CEO
ITS UK

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Beate Kubitz
Beate Kubitz Associates

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Andrew Steele
COO
You. Smart. Thing

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Jenny Milne
Director
SRITC

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James Gleave
Mobility Lab UK

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Ally McInroy
CEO
Technology Scotland

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Justin Southcombe
Commercial Director
Hitachi Rail

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Rebecca Smith
Project Officer
SEStran

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Damian Bown
CEO
Trafi

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Lucy Whitehead
Global Product Director
Worldline

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Claire Dickie
Commercial Director
Scotrail

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Lauren Ward
Breeze Programme Officer
Solent Transport

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Nick Mackie
Founder & CEO
Vecture

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  • Sponsors

Enterprise Mobility

Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, truck rental, luxury rental, retail car sales and vehicle subscription, as well as other transportation technology services and solutions, to make travel easier and more convenient for customers. Enterprise Mobility, inclusive of its subsidiaries and franchisees, and affiliate, Enterprise Fleet Management, manage a diverse fleet of 2.3 million vehicles through an integrated network of nearly 9,500 fully staffed neighborhood and airport rental locations in more than 90 countries and territories. Privately held by the Taylor family of St. Louis, Enterprise Mobility manages the Enterprise Rent-A-Car, National Car Rental and Alamo brands.

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Arcadis

At Arcadis, our purpose is improving quality of life. We do this by creating livable places where people and communities can thrive. We enhance mobility, so that we can sustainably move in and between our cities. And we work to protect the environment and natural resources for future generations. We focus on finding innovative and lasting solutions to the world’s biggest challenges.

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Worldline

Worldline is a global leader in digital payments and mobility services, and a trusted technology partner for the transport industry. With around 18,000 employees in over 40 countries, Worldline supports public and private mobility providers with secure, innovative, and sustainable solutions—from fare collection and real-time control systems to mobile validation and digital ticketing platforms. By enabling seamless passenger journeys and modernising transport infrastructure, Worldline helps drive efficiency, modal shift, and smarter, more sustainable mobility.

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  • Programme

08:45 – 09:25 Registration
09:25 – 09:30

Welcome

Ally McInroy, CEO, Technology Scotland

09:30 – 09:45 Opening Address

Fiona Hyslop, MSP, Cabinet Secretary for Transport

09:45 – 09:55 Scotland’s MaaS Roadmap

Ally McInroy, CEO, Technology Scotland

09:55 – 10:15 Keynote Presentation 1

Andy Taylor, VP, Global Urban Mobility, Mastercard

10:15 – 11:15 Discussion Panel 1 – Herding the cats – leadership in MaaS

Chair: TBC

Max Sugarman, CEO, ITS UK

Rebecca Smith, Project Officer, SEStran

Damian Bown, CEO, Trafi

TBC, Arcadis

11:15 – 11:45 Coffee Break
11:45 – 12:05 Keynote Presentation 2

Olivia Walker, VP Operations, Via and CityMapper

12:05 – 13:00 Discussion Panel 2 – Building customer value – productization of MaaS

Chair: James Bullen, Product Manager, Transport for West Midlands

Andrew Steele, COO, You. Smart. Thing

Lucy Whitehead, Global product Director, Worldline

Claire Dickie, Commercial Director, Scotrail

Lauren Ward, MaaS Project Officer, Solent Transport

13:00 – 14:00 Lunch
14:00 – 15:30 Workshop 1 – Measuring MaaS Impact | Workshop 2 – Data & Ticketing

Chair: Jenny Milne, Founder, SRITC | Chair: Hayden Sutherland, Director, IdealInterface

15:30 – 16:00 Coffee Break
16:00 – 17:00

Discussion Panel 3 – Navigating the roadmap – the decade ahead

Chair: Rachael Murphy, Strategy Manager, SEStran

Adrian Ulisse, Global Partnerships Lead, Uber Transit

Beate Kubitz, Director, Beate Kubitz Associates

Justin Southcombe, Commercial Director, Hitachi Rail

TBC, Enterprise Mobility

17:00 – 17:05 Close
REGISTER FOR THE MAAS SCOTLAND ANNUAL CONFERENCE AND DINNER TODAY

Fiona Hyslop, MSP

Ms Hyslop was born in Ayrshire in 1964 and with her family spent her early years in England before returning to Ayrshire. She graduated from Glasgow University with an MA (Hons) in Economic History and Sociology.

She completed a post graduate Diploma in Industrial Administration at the Scottish College of Textiles, before moving to Edinburgh to join the financial services company Standard Life where she held various positions in sales and marketing, latterly as Brand Development Manager.

Elected in the first session of the Scottish Parliament in 1999 she has been returned as the Constituency MSP for Linlithgow since 2011.

When the SNP formed a minority administration in 2007 Ms Hyslop was appointed as Cabinet Secretary for Education & Lifelong Learning before serving in several ministerial roles, latterly Minister for Transport.

Fiona Hyslop was appointed Cabinet Secretary for Transport in February 2024.

Beate Kubitz

Beate Kubitz is an expert in future mobility and the role it plays in carbon reduction. Her specialist consultancy provides research, innovation and policy development at local and national level.

Beate is the author of ‘Mobility as a Service, Its Development, Deployment and Future’, co-authored with James Gleave and published by the IET in 2024. She also edited the Annual Survey of Mobility as a Service 2017-2020 published by Landor Links and is a regular contributor to ITS International magazine.

She is a course contributor and visiting lecturer on the Future of Mobility for the Operational Transport Planning Module of the MSc Transport Planning at the University of Hertfordshire. In 2020 she was awarded a fellowship by the Foundation for Integrated transport to develop research into the impact of rural mobility on city centre traffic.

Beate is a passionate cyclist and founded a rural electric cargobike project, Cargodale, in Calderdale, West Yorkshire as well as developing the Fold+Rºll packing roll for cycle commuters.

Andy Taylor

Andy Taylor is a global transportation expert with 35 years of diverse experience ranging from Public Transport to Mobility-as-a-Service, to Road User Charging and Tolling.  Andy joined Mastercard in 2022 and is responsible for the creation of the Center of Excellence and global strategy for public transport in Mastercard, as well as managing several key partnerships across the World. Andy is currently educating user communities and public transport agencies on the true benefits and impacts of payment evolutions, Mobility-as-a-Service, and how to improve operational performance and effectiveness through the simplification of payment solutions. Andy is the President of the MaaS Alliance and was nominated by the Alliance as a MaaS Ambassador for his global efforts in promoting MaaS.

Olivia Walker

Bio coming soon.

Adrian Ulisse

Adrian Ulisse is a senior executive with over 30 years of experience in Smart Mobility, Ticketing, and Intelligent Transportation Systems (ITS), driving global initiatives that reshape urban transportation. He has led the deployment of integrated traffic and pedestrian management systems in the Middle East and expanded AI-driven traffic signal optimisation technologies throughout Europe, with global scaling in progress. Adrian has also been instrumental in introducing Mobility-as-a-Service (MaaS) solutions in major cities across Europe, the United States, the Middle East, and Asia, collaborating with city authorities, public transport organisations, and train operators.

Adrian currently leads a dynamic team focused on building strategic partnerships with public transport organisations outside of North America, driving the integration of on-demand and autonomous vehicles into public/private transportation networks.

A proven innovator and strategic leader, Adrian is dedicated to shaping the future of sustainable, efficient, and accessible mobility. He drives the adoption of cutting-edge technologies that align with evolving market needs and ensure that urban transport networks are equipped for the challenges of tomorrow.

Mas Sugarman

Max Sugarman is Chief Executive of Intelligent Transport Systems UK, the national voice of the transport technology industry. He manages the strategy and direction of the organisation, representing the sector to government and stakeholders and making the case for the value of intelligent transport. He is also a member of the Connected Places Catapult Freight Innovation Cluster Advisory Board and Innovate UK’s BridgeAI Programme Advisory Board.

He has around a decade of experience working in transport, innovation and communications. He has previously worked at the Catapult Network, where he supported the nine Catapult innovation centres on cross-cutting policy issues and political engagement, and as Public Affairs & PR Director at the Railway Industry Association (RIA), the leading UK trade body for rail suppliers, where he led an award-winning communications function.

He has previously worked at the Institution of Civil Engineers, at a corporate communications agency in the City, at London City Hall and at the House of Representatives in the US. He has a diploma in professional PR, is a Chartered PR Practitioner and was Chair of the Chartered Institute of Public Relations (CIPR) Public Affairs Group from 2021 to 2023. In 2023 he was recognised as one of the Outstanding Leaders of the Year in the CIPR Volunteer Awards. Max is passionate about transport and the role it plays in people’s lives, in supporting economic growth and reaching net zero.

Andrew Steele

Andrew is a thought leader in public transport journey planning, travel demand management platforms, digital ticketing and the transport industry with 28 years experience and strong technical and commercial relationships across the UK and Europe. Andrew’s skills and experience include working with businesses including Innovate UK, Connected Places Catapult, Traveline, National Rail, TOCs, Capgemini, Trainline, Expedia, SilverRail, Boeing, Wimbledon, London Marathon, Great North Run, and Uber to develop and deliver multi-modal journey planning, retail and travel demand management solutions

Jenny Milne

Bio coming soon.

James Gleave

James Gleave is a transport strategy and innovation consultant with extensive experience in smart ticketing. He has worked on supporting the development of seamless, integrated ticketing solutions to enhance passenger experiences. His expertise spans strategic planning, policy development, and stakeholder engagement to drive digital transformation in public transport. With a background in transport planning and innovation, he advises organizations on future mobility trends, ensuring practical, user-focused ticketing solutions that improve accessibility and efficiency in the transport sector. He is a Non-Executive Director on the National Smart Ticketing Advisory Board (NSTAB), as well as founding Mobility Camp.

Ally McInroy

Ally is CEO at Technology Scotland, the industry association for Scotland’s Enabling Technologies sector, and home to the MaaS Scotland network. This network represents nearly 80 private and public sector organisations operating across the Mobility as a Service supply chain in Scotland. The group has been fundamental in accelerating the development of MaaS in Scotland, most notably through successfully lobbying for the creation of the Scottish Government’s MaaS Investment Fund which is currently supporting 5 pilot projects across Scotland.

Ally is also a member of the Board of Trustees at CoMoUK and a Director at the Scottish Rural and Islands Transport Community CIC.

Justin Southcombe

Justin joined Hitachi Rail as Commercial Director following the acquisition in April 2022 of Perpetuum Ltd, a digital asset management start-up. He was responsible at Perpetuum for the Go to Market strategy and Sales from 2014 until the successful exit to Hitachi.  Prior to this he was at Alstom Transport where he held senior international roles in tendering, strategy and operations in the rolling stock and infrastructure business units.

He has over 25 years’ experience in transportation and mobility, largely in the services segment where he has continuously applied digital technologies to drive better results for his clients. Justin has followed the digitalisation of asset management since 2007 but since joining Hitachi he has also been working on the emerging market of digital mobility, such as gateless ticketing and Mobility as a Service.

Justin holds a bachelor’s degree in mechanical engineering from the University of Surrey (UK), an MBA from INSEAD (FR), is a chartered engineer with the Institution of Mechanical Engineers and has successfully completed “Artificial Intelligence in business” with MIT (USA).

Rebecca Smith

Rebecca is a Project Officer at the South East of Scotland Regional Transport Partnership (SEStran) focusing on sustainable and active travel projects. Previously working at City of Edinburgh Council and Energy Saving Trust, she has experience in project management and managing grant funding. In the past year, Rebecca has been involved in the regional MaaS project GoSEStran and is currently reviewing learnings from the project as the project comes to a close.

Damian Bown

Damian Bown is CEO at Trafi and VP Sales at Enghouse. He draws on his experience of innovation (working with some of the most successful transport apps) and operation (he launched and ran a bus company) to assist cities as they procure and implement MaaS schemes.

Before joining Trafi, Damian was Business Development Director at Citymapper, a popular city navigation app. Prior to that, he was UK Sales Director at Trapeze, a leading supplier of scheduling and tracking software for large transport operators and cities.

In 2000, Damian was a founder of Kizoom, which went on to build the world’s first transport journey planner on a phone. He sold Kizoom to Trapeze in 2010. Damian has a degree in Mechanical Engineering from City University in London and an MBA from Insead, France.

Lucy Whitehead

With 18+ years’ experience in Transport and Mobility, working for leading transport operators and transport authorities such as Transport for London, now at Worldline leading on product strategy and product management, with a focus on a customer-centric approach. Working with the Worldline team to deliver products which shift customer behaviour, have pragmatic road maps driven by data and leverage new technologies to improve customer experience. The key objective is to streamline customer information and drive revenues whilst delivering business efficiencies. My priority is making life easier for the customer.

Claire Dickie

Claire joined ScotRail in 1994 on a six-month placement as part of her university degree. After working part time for ScotRail until she graduated, Claire was taken on as a finance trainee before moving to the commercial team in 1998.

Since then, Claire has had a number of roles within the commercial team and has a lot of experience in passenger demand and revenue analysis, fares, insight and research, as well as taking on secondments for franchise bidding and franchise mobilisation. Most recently she led the retail team, before stepping into the Commercial Director role.

Lauren Ward

Lauren has spent the past three years supporting the development of Breeze, the UK’s first multi city Mobility-as-a-Service app. Lauren’s responsibilities include feature development, user experience and product testing.

She is an experienced speaker on the topic of Mobility-as-a-Service having presented at other conferences including the Future Transport Forum, MOVE and Connecting the South East. As a member of the Women in Transport group, Lauren is motivated to bring female perspectives to the development of transport innovation and to champion women across the industry.

Breeze is part of the Solent Future Transport Zone, a Department for Transport funded programme delivering a series of projects focused on sustainable transport.

Nick Mackie

Nick Mackie is a former senior executive at Visa, with 25 years of global experience spanning payments, mobility and the Internet of Things (IoT). As Global Head of Urban Mobility, Nick led the adoption of frictionless digital payments across public and shared transport networks, and launched open-loop acceptance in over 850 cities – including London, New York City and Singapore. His work helped to boost ridership, cut operational costs and enhance the passenger experience.

In 2025, Nick founded Vecture, a dynamic consultancy with deep expertise in payments and mobility. Through Vecture, he continues to shape the future of urban transport by bridging technology, policy and user-centred design.

Nick holds three international technology patents and has received multiple leadership awards. His expertise in artificial intelligence and disruptive technologies positions him as a leading voice in the evolution of digital payments and MaaS.

ADDRESS

Technology & Innovation Centre
99 George Street
Glasgow
G1 1RD

CONTACT

General Enquiries:

[email protected]

Supported by:

Copyright 2022 MaaS Scotland | All Rights Reserved | See our Terms and Conditions for visitors and registered users of this site.
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