The MaaS Scotland Annual Conference and Dinner brings together representatives from across Scotland, the UK and Europe to discuss recent developments and projects in Mobility as a Service. Now in its eighth year, the event has established itself as the largest dedicated MaaS event in the UK and attracts delegates from across the MaaS supply chain, from technology providers and systems integrators to transport operators and regional and national transport authorities.
Our 2025 Annual Conference will build from our recently published paper – Implementing Mobility as a Service: A Roadmap for Scotland. Through a series of keynotes, panel session and workshops, we will explore the main recommendations from this report, focussing on key areas such as leadership, productisation of MaaS, evaluation, social value, and data. At what feels like a critical juncture for MaaS, the event will be an important forum to plot our path towards sustainable MaaS delivery in Scotland and the wider UK.
At the end of the day’s proceedings, we invite attendees to join us for an evening drinks reception and dinner. This will be an opportunity to continue discussions from throughout the day, developing ideas and creating new contacts in a more casual environment
Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle hire, carsharing, vanpooling, truck rental, luxury rental, retail car sales and vehicle subscription, as well as other transportation technology services and solutions, to make travel easier and more convenient for customers. Enterprise Mobility, inclusive of its subsidiaries and franchisees, and affiliate, Enterprise Fleet Management, manage a diverse fleet of 2.3 million vehicles through an integrated network of nearly 9,500 fully staffed neighborhood and airport rental locations in more than 90 countries and territories. Privately held by the Taylor family of St. Louis, Enterprise Mobility manages the Enterprise Rent-A-Car, National Car Rental and Alamo brands.
At Arcadis, our purpose is improving quality of life. We do this by creating livable places where people and communities can thrive. We enhance mobility, so that we can sustainably move in and between our cities. And we work to protect the environment and natural resources for future generations. We focus on finding innovative and lasting solutions to the world’s biggest challenges.
Worldline is a global leader in digital payments and mobility services, and a trusted technology partner for the transport industry. With around 18,000 employees in over 40 countries, Worldline supports public and private mobility providers with secure, innovative, and sustainable solutions—from fare collection and real-time control systems to mobile validation and digital ticketing platforms. By enabling seamless passenger journeys and modernising transport infrastructure, Worldline helps drive efficiency, modal shift, and smarter, more sustainable mobility.
| 08:45 – 09:25 | Registration |
|---|---|
| 09:25 – 09:30 |
Welcome Ally McInroy, CEO, Technology Scotland |
| 09:30 – 09:45 | Opening Address
Fiona Hyslop, MSP, Cabinet Secretary for Transport |
| 09:45 – 09:55 | Scotland’s MaaS Roadmap
Ally McInroy, CEO, Technology Scotland |
| 09:55 – 10:15 | Keynote Presentation 1
Andy Taylor, VP, Global Urban Mobility, Mastercard |
| 10:15 – 11:15 | Discussion Panel 1 – Herding the cats – leadership in MaaS
Chair: TBC Max Sugarman, CEO, ITS UK Rebecca Smith, Project Officer, SEStran Damian Bown, CEO, Trafi TBC, Arcadis |
| 11:15 – 11:45 | Coffee Break |
| 11:45 – 12:05 | Keynote Presentation 2
Olivia Walker, VP Operations, Via and CityMapper |
| 12:05 – 13:00 | Discussion Panel 2 – Building customer value – productization of MaaS
Chair: James Bullen, Product Manager, Transport for West Midlands Andrew Steele, COO, You. Smart. Thing Lucy Whitehead, Global product Director, Worldline Claire Dickie, Commercial Director, Scotrail Lauren Ward, MaaS Project Officer, Solent Transport |
| 13:00 – 14:00 | Lunch |
| 14:00 – 15:30 | Workshop 1 – Measuring MaaS Impact | Workshop 2 – Data & Ticketing
Chair: Jenny Milne, Founder, SRITC | Chair: Hayden Sutherland, Director, IdealInterface |
| 15:30 – 16:00 | Coffee Break |
| 16:00 – 17:00 |
Discussion Panel 3 – Navigating the roadmap – the decade ahead Chair: Rachael Murphy, Strategy Manager, SEStran Adrian Ulisse, Global Partnerships Lead, Uber Transit Beate Kubitz, Director, Beate Kubitz Associates Justin Southcombe, Commercial Director, Hitachi Rail TBC, Enterprise Mobility |
| 17:00 – 17:05 | Close |