
The MaaS Scotland Annual Conference and Dinner brings together representatives from across Scotland, the UK and Europe to discuss recent developments and projects in Mobility as a Service. Now in its eighth year, the event has established itself as the largest dedicated MaaS event in the UK and attracts delegates from across the MaaS supply chain, from technology providers and systems integrators to transport operators and regional and national transport authorities.
Our 2025 Annual Conference will build from our recently published paper – Implementing Mobility as a Service: A Roadmap for Scotland. Through a series of keynotes, panel session and workshops, we will explore the main recommendations from this report, focussing on key areas such as leadership, productisation of MaaS, evaluation, social value, and data. At what feels like a critical juncture for MaaS, the event will be an important forum to plot our path towards sustainable MaaS delivery in Scotland and the wider UK.
At the end of the day’s proceedings, we invite attendees to join us for an evening drinks reception and dinner. This will be an opportunity to continue discussions from throughout the day, developing ideas and creating new contacts in a more casual environment
08:45 – 09:25 | Registration |
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09:25 – 09:30 |
Welcome Ally McInroy, CEO, Technology Scotland |
09:30 – 09:45 | Opening Address
Fiona Hyslop, MSP, Cabinet Secretary for Transport |
09:45 – 09:55 | Scotland’s MaaS Roadmap
Ally McInroy, CEO, Technology Scotland |
09:55 – 10:15 | Keynote Presentation 1
Andy Taylor, VP, Global Urban Mobility, Mastercard |
10:15 – 11:15 | Discussion Panel 1 – Herding the cats – leadership in MaaS
Chair: TBC Max Sugarman, CEO, ITS UK Rebecca Smith, Project Officer, SEStran Damian Bown, CEO, Trafi TBC, Arcadis |
11:15 – 11:45 | Coffee Break |
11:45 – 12:05 | Keynote Presentation 2
Olivia Walker, VP Operations, Via and CityMapper |
12:05 – 13:00 | Discussion Panel 2 – Building customer value – productization of MaaS
Chair: James Bullen, Product Manager, Transport for West Midlands Andrew Steele, COO, You. Smart. Thing Lucy Whitehead, Global product Director, Worldline Claire Dickie, Commercial Director, Scotrail Lauren Ward, MaaS Project Officer, Solent Transport |
13:00 – 14:00 | Lunch |
14:00 – 15:30 | Workshop 1 – Measuring MaaS Impact | Workshop 2 – Data & Ticketing
Chair: Jenny Milne, Founder, SRITC | Chair: Hayden Sutherland, Director, IdealInterface |
15:30 – 16:00 | Coffee Break |
16:00 – 17:00 |
Discussion Panel 3 – Navigating the roadmap – the decade ahead Chair: Rachael Murphy, Strategy Manager, SEStran Adrian Ulisse, Global Partnerships Lead, Uber Transit Beate Kubitz, Director, Beate Kubitz Associates Justin Southcombe, Commercial Director, Hitachi Rail TBC, Enterprise Mobility |
17:00 – 17:05 | Close |