About the MaaS Scotland Annual Conference and Dinner
The MaaS Scotland Annual Conference brings together leaders, innovators, policymakers and practitioners from across the transport and mobility ecosystem to explore the future of Mobility as a Service in Scotland and beyond. The conference – the largest dedicated MaaS event in the UK – provides a platform to reflect on progress, share learning from real-world deployments, and examine the policy, technology and behavioural changes needed to deliver integrated, user-centred and sustainable mobility.
Now in its 9th year, the event knits together keynote insights, panel discussions and collaborative sessions, to foster open dialogue on how MaaS can support Scotland’s wider goals for decarbonisation, accessibility, economic growth and inclusive transport systems.
This year’s conference will build from our MaaS Roadmap for Scotland (published in 2025), discussing progress against key interventions detailed in this report and supported by the forthcoming MaaS Working Group (chaired by Transport Scotland). Sessions will explore key areas such as policy & regulation, business models, user centred design, environmental & social impact and behaviour change.
At the end of the day’s proceedings, we invite attendees to join us for an evening drinks reception and dinner. This will be an opportunity to continue discussions from throughout the day, developing ideas and creating new contacts in a more casual environment.
Keynote speakers
Speakers
Programme
| MaaS Scotland Annual Conference 2026 programme | |
|---|---|
| 09:30 – 09:40 |
Welcome Ally McInroy, CEO, Technology Scotland |
| 09:40 – 09:55 |
Opening Address Bettina Sizeland, Director of Transport Integration and Connectivity, Transport Scotland |
| 09:55 – 10:15 |
Keynote Presentation 1 Andrew Seedhouse, Chair, National Smart Ticketing Advisory Board |
| 10:15 – 11:15 |
Discussion Panel 1 – Unlocking Seamless Travel: Ticketing in the MaaS Ecosystem Chair: Rachael Murphy, Strategy Manager, SEStran Juliet Bell, Smart Programme Manager, Transport Scotland John Birtwistle, Head of Policy, First Bus Steve Broadley, Lead UK and Ireland, Fairtiq Lucy Whitehead, Head of Pre-sales and Business Development, Worldline |
| 11:15 – 11:45 |
Coffee Break |
| 11:45 – 12:30 | Keynote Presentation 2 – Robyn Brass, Head of Data Transformation, Department for Transport |
| 12:05 – 13:00 |
Discussion Panel 2 – Partnering for Mobility: Public-Private Collaboration in Integrated Transport Chair: TBC Jorgen Petersen, Principal Transport Planner, Nottingham City Council Justin Southcombe, Commercial Director, Hitachi Alex Townshend, Head of Environmental and Socio-Economic Impact, You. Smart. Thing Geert Vanbeveren, CSO Growth Markets, Siemens Mobility |
| 13:00 – 14:00 |
Lunch |
| 14:00 – 15:30 |
Workshop 1 – Shaping a National Guide for MaaS in Scotland Facilitator: Nick Mackie, Founder, Vecture |
| 14:00 – 15:30 |
Workshop 2 – Measuring What Matters: Developing a National MaaS Evaluation Framework Facilitator: Jenny Milne, Director, SRITC |
| 15:30 – 16:00 |
Coffee Break |
| 16:00 – 17:00 |
Discussion Panel 3 – Smart Tech, Seamless Travel: The Future of Integrated Transport Chair: Max Sugarman, CEO, ITS UK Andreas Zachariah, CEO and Co-Founder, TravelAi Stuart Dick, Innovation Sector Lead, National Quantum Computing Centre TBC, Arcadis TBC |
| 17:00 – 17:05 | Close |
