Held by MaaS Scotland in collaboration with the Knowledge Transfer Network

Where: The Studio, 67 Hope St, Glasgow G2 6AE (take the left exit out of Central Station and the venue is across the road. Please proceed to the 8th floor)

When: 1 May 2018, 10am – 3pm

Mobility as a Service (MaaS) is emerging as the dominant force in mobility development. Driven by increased demand for personalised services and key technological developments, the concept has disrupted traditional transport thinking, capturing the attention of the private and public sectors alike and introducing new players into the mobility market.

Based around a central premise of a single point of delivery supplying a customer focused, seamless and valued mobility service, MaaS represents an important tool that could allow future transportation to be shaped to ensure positive benefits for the environment, social equity and inclusivity, and facilitate community building.

However, despite its recognised potential to support rural communities, the vast majority of MaaS development and demonstration to date has been done within an urban context. This creates an opportunity for Scotland, and the UK as a whole, to be at the forefront of Rural MaaS, demonstrating its power within our own rural communities and building an evidence base that will receive global interest. However, this is not without its challenges!

The MaaS Scotland Rural Workshop will bring together experts from across Scotland and the rest of the UK in the deployment of MaaS in rural areas.

The workshop will address:

  • Common challenges to MaaS deployment in rural areas
  • Current solutions and discussion on best practice
  • Sustainable business models and expectations of local authorities

Attendees will have the opportunity to hear from a number of speakers as they discuss their own experiences in this area, providing case studies which will highlight challenges, solutions and lessons learned. Participants will then take part in some interactive sessions that will explore best practice principles for Rural MaaS deployment.

Confirmed speakers so far include:

Anne Ferguson, Safer, Connected Communities, Stirling Council

Martin Higgitt, Martin Higgitt Associates Limited

Jenny Milne, Owner and Strategic Development Director, JLM

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