MaaS Scotland is delighted that its Annual Conference and Dinner will return in person on Thursday 23rd June at the Hilton Edinburgh Carlton Hotel in Edinburgh.
Now in its sixth year, The MaaS Scotland Annual Conference has established itself as a focal event for those engaged in the development of future mobility solutions. Attendees can expect to meet with a range of figures from across the future transport supply chain, from local authorities and regional transport partnerships to public/private operators and technology providers.
The profile of MaaS has never been higher in Scotland, with the Scottish Government’s MaaS Investment Fund now supporting 5 pilot projects across the country and MaaS featuring prominently in key strategic reports highlighting Scotland’s approach to future transport delivery and decarbonisation.
This year we will be focussing on the role of MaaS to support the Scottish Government’s ambition to reduce car kilometres by 20% by 2030. In addition to discussing the ongoing project programme in Scotland, we will also be hearing from best practice examples from further afield and exploring key thematic areas such as governance and behavioural change.
The final programme has now been finalised and can be viewed below:
There will also be an option to join us for an evening drinks reception and dinner. This will be an opportunity to continue discussions from throughout the day, developing ideas and creating new contacts in a more casual environment.
We’re pleased to share that Enterprise will be sponsoring our the MaaS Scotland Annual Conference and Dinner! If you are also interested in sponsoring our biggest event of the year please take a look at our below at our sponsorship opportunities.
Chris Hillcoat
Programme Lead for personal mobility in the Future Transport Zone
Solent Transport
Deborah Paton
Head of Transport Strategy
Glasgow City Council
Jenny Gilruth
Minister for Transport
Scottish Government
Chris Lane
Head of Transport Innovation
Transport for West Midlands
Ross Basnett
Strategic Account Director
FOD Mobility
Oz Choudhri
Head of Mobility Solutions – UK & Ireland
Enterprise
Gary McRae
Head of Electric Mobility
Urban Foresight
Andrew Ferguson
Consultant
SEStran
Elena Alyavina
Lecturer in Transport
University of Huddersfield
Siobhan Eke
Director of Strategic Partnerships
Mobilityways/Liftshare
Alan Murphy
Regional Manager
Smart Dublin
Dr Kate Pangbourne
CMILT FRGS FHEA
Steve Cassidy
Co-founder
Fuse Mobility
Jonathan Freeman
Professor of Psychology
Goldsmiths University London
Andrew Broadbent
Lead – Mobility System Lab
Hitachi
Hayden Sutherland
Founder
The Open Transport Initiative
James Lancaster
Head of European Mobility Innovation, Enterprise and Chair
Urban Mobility Partnership
Georgia Yexley
General Manager UKI
TIER
James Datson
Chief Revenue Officer
Mobli
Dan Langford
Mobility Consultant
Urban Foresight
*Tables for the MaaS Scotland Dinner are available to purchase, please contact amy.mcilroy@technologyscotland.scot for more information*
Chris is a transport planner with expertise in customer behaviour change, travel demand management, active and sustainable travel, and the use of digital tools. Since 2020 he has led the development of the MaaS platform for Solent Transport, which has pioneered the UK’s first multi-city MaaS application. He is accountable for Solent Transport’s Future Transport Zone work in personal mobility, including micromobility, DRT and smart ticketing. From 2008 to 2019 he worked at Transport for London where he was involved with projects from the 2012 Olympic Route Network, to the design and guidance of the new generation of Cycle Superhighways through central London. Latterly he was a senior manager leading a team responsible for the use of data and analytics for defining and evaluating travel demand management projects.
Deborah is currently leading on transport policy and strategy at Glasgow City Council as Head of Transport Strategy. She has been working with communities and stakeholders in Glasgow over the last two years to develop the Glasgow Transport Strategy, setting out the policy framework to guide the city to a sustainable transport future. A professional transport and urban planner with over 20 years of experience across the private and public sectors, her passions are meaningful engagement and collaboration, data & analytical thinking, & delivering places for people first and foremost.
Brought up and educated in Fife, Jenny Gilruth is a graduate of Glasgow University, where she studied Politics and Sociology, and of Strathclyde University where she studied for her Postgraduate in Secondary Education (Modern Studies).
Prior to being elected in 2016, Jenny worked for over a decade in education, most recently as a Head of Department in a Fife secondary school.
Prior to that, Jenny worked at Education Scotland as NQ lead for Modern Studies, supporting the development of the new qualifications and also as a Modern Studies teacher.
Ms Gilruth was elected to represent the Mid Fife and Glenrothes Constituency at the 2016 election.
She was previously the Minister for Europe and International Development and Minister for Culture, Europe and International Development.
Chris Lane is Head of Transport Innovation at Transport for West Midlands and is also responsible for the West Midlands Future Transport Zone which includes the Midlands Future Mobility Connected and Automated Mobility testbed. In this role he delivers change through people, processes and technology across a portfolio of programmes, including a commercial Mobility as a Service, Connected and Autonomous Mobility testbed and developing new way of travel as well as enabling the take up of Ultra Low Emissions Vehicles. Working in transport for most of his life, he has had the opportunity to deliver significant changes to transport. His background encompasses significant Business Transformation programmes, implementing innovative CAV, ITS and ICT systems and playing a major role in the successful delivery of TfWM’s successful Smart ticketing and Passenger Information schemes.
Having obtained her PhD in Transport Management from the University of Huddersfield, Elena started working as a Lecturer in Transport at Huddersfield Business School in September last year. Her research interests include future transportation, travel behaviour change, and factors affecting user transport choices. Her PhD research specifically focused on the ability of MaaS to induce sustainable travel behaviour among its users. Elena has authored a number of MaaS-related publications, and her paper entitled ‘Understanding the effects of Mobility-as-a-Service on Car Dependence’ was awarded the Smeed Prize at the UTSG Annual Conference in 2021. She is also an active member of the UK’s first Future Mobility Lab (FML), launched by Huddersfield University’s Dr Alexandros Nikitas to promote the interdisciplinary study of sustainable and socially inclusive mobility and automated, connected, alternatively fuelled, digitised, and shared transport, as well as inspiring travel behaviour change.
Andrew Ferguson’s job with Fife Council included working as SEStran’s clerk and legal adviser for many years. Following his move into consultancy in 2020 he now assists SEStran with a number of initiatives, not least the GoSEStran MaaS/DRT project.
Gary is an experienced senior local authority manager who was responsible for delivering some of the most innovative low carbon charging hubs in the UK, combining on-site generation, battery storage and linking electric vehicle charging with other transport types.
In over 10 years in sustainable transport, Gary led a team that sourced funding and ensured elected member approval for all projects, to make Dundee one of Europe’s leading cities in EV adoption and promotion. This experience gives him a detailed technical knowledge of EVs and the integration of low carbon solutions.
Gary has delivered globally significant infrastructure projects at the heart of communities in Dundee that will facilitate multi model travel in the city. These projects have been delivered in collaboration with UK and Scottish Governments, regional transport bodies and city partners.
Since joining Urban Foresight Gary has been involved in supporting many authorities and organisations across the UK to identify ambitious plans for the introduction of low carbon technologies linking energy and transport.
Alan is passionate about doing things differently using new technology. He is the Smart Dublin Regional Manager working across all four Dublin Local Authorities to explore emerging technology to provide better public services in areas such as Sustainable Mobility, Environmental Controls, Energy Efficiency, Citizen Sensing, etc. He has extensive experience in developing new business models and delivering change via technology in many sectors such as the Energy, Healthcare, Manufacturing and Humanitarian sectors. Most recently Alan has been exploring the topic of Mobility-as-a-Service as to the most appropriate approach for Ireland. He has previously worked for PwC, IBM and HCL Axon amongst others. Alan’s qualifications include a Business Studies Degree and Postgraduate Diploma in Computing from the University of Limerick.
Ross is Strategic Account Director for Mobilleo, a pioneering Mobility as a Service platform based in the UK with ambitions to become a global provider.
With over 15 years’ experience in senior and consulting roles within the Fleet industry, Ross is passionate about driving behaviour change in travel through public / private sector collaboration. Through Mobilleo Ross’s ambition is to remove barriers to shared, public and active transport. Recently Mobilleo has engaged with HITRANS in Scotland to pilot MaaS in rural settings, as part of the Transport Scotland MaaS investment Fund initiative, and Ross is deeply involved in the implementation of this exciting project.
A Scottish citizen since 1984, Kate lives in Aberdeenshire and is currently an Associate Professor at the Institute for Transport Studies, University of Leeds. Her PhD from University of Aberdeen investigated Scotland’s transport governance. Her research and practice is oriented towards addressing climate change and social inclusion through shifting our transport system, individual choices and collective practices. Current projects include improving the persuasiveness of travel behaviour messages (ADAPT) and evaluating regional MaaS in Scotland (Hitrans Go-Hi app). She is also Deputy Director of the Leeds Social Sciences Institute and an Associate of Modeshift. Her other qualifications include a degree in Philosophy with English Literature and a Masters in Sustainable Rural Development. Some time ago she worked for Marine Harvest and then Scottish Natural Heritage (now NatureScot).
Steve is a co-founder of Fuse Mobility Ltd, whose Technology Platform powers a number of journey planner and MaaS implementations, including the Tactran led ENABLE Project (NHS Tayside, Dundee and Angus College, Loch Lomond and Trossachs National Park) and GoABZ (Aberdeen). Although he’s worked in transport technology, travel behaviour and transport policy for 30+ years, he learnt most about transport while living car free: www.carfreefamily.com. Since 2013 he has been a non-Executive Director of Lothian Buses Ltd, Edinburgh.
Jonny is a specialist in media psychology, applying academic and commercial lenses to his research focused on understanding the reasons consumers behave as they do. From a starting point of fundamental research and methods he generates impact through application of his interdisciplinary approach to work at the intersection of Psychology, Design, the Creative Industries, and Computing. Extensively networked in the collaborative R&D and innovation space, with a focus across the creative industries, he has an externally funded research track of over 25 years. This experience spans behavioural science in support of behaviour change in relation to sustainable mobility (active transport, low carbon vehicle use and sustainable modal choices), the cultural and commercial, and the private and public, domains of the Creative Industries (including live performance, immersive, games, social media, location-based entertainment), responsive media, smart homes and cities, and connected retail. Focusing on user experience, he applies his knowledge to better understand why consumers behave as they do, to identify opportunities for interventions and solutions towards optimising service delivery and sustainability.
Jonny is Managing Director of i2 media research limited, a company he founded in 2002. He also serves as Professor of Psychology and Academic Lead for Knowledge Exchange at Goldsmiths University of London, Creative Industries Policy and Engagement Fellow for the Arts and Humanities Research Council, and is a member of the Department for Culture Media and Sports College of Experts.
Andrew is a Chartered Engineer and leads the Mobility System Lab at Hitachi’s European R&D Centre. He works closely with colleagues around the world to develop new digital technologies and services to shape future mobility system that are sustainable, smart and resilient for future generations. These solutions range from touchless multi-modal ticketing, way finding, visualisation and simulation solutions to deliver seamless customer centric post-COVID journeys across different modes.
Andrew’s early career was as a Naval Officer managing engineering departments and trials of new equipment on nuclear submarines. This has been followed by 20 years in the rail industry, covering UK & European ETCS & GSM-R development, electrification policy, the first UK 30 year rail technical strategy, and leadership of multiple research, development and innovation projects and programmes. He is also a member of the Editorial Board for the IMechE Journal of Rail and Rapid Transit.
Passionate about our planet and people, my career has always been mission-driven.
Lifelong ‘purpose driven professional’ and adventurer, I’m lucky to have worked with some great organisations to drive positive change. I love working with many Scottish clients to support their work towards net zero carbon commuting, including the RTPs, many NHS organisations, universities, colleges, local authorities and large employers.
Liftshare has taken off one billion miles off the road, that’s from here to Mars and back.
And our sister brand MobilityWays gives you the tools to generate the data so you can make strategic, SMART decisions to measure, reduce and report your organisation’s commuter carbon emissions, showing you the ‘art of the possible’, including active travel, in getting a greener commute.
Before Covid 5% of all UK emissions came from the commute. Sustainable commuting helps our planet, and the people: we are happier, healthier, save money, and reduce transport poverty, getting people and businesses to places they might not have been able to reach without our help.
Hayden is a transport & mobility technology and data specialist. For the last 15 years he has been lead consultant at Ideal Interface, a strategic digital, tech & marketing agency. Then in 2019 he founded The Open Transport Initiative, to create & support the adoption of Open Standards for customer account data sharing across the sector.
Hayden is a regular participant at MaaS Scotland’s Data & Governance Special Interest Groups and helped to author “The Data Spectrum for Transport & Mobility”, which now aligns our sector with the data terminology used by banking, energy, and smart cities.
Juliet Bell is the Smart Programme Manager, in the Bus Accessible and Active Travel Directorate, at Transport Scotland. She oversees the Smart & Integrated and Payment Ticketing portfolio, which provides support to both public and private bodies with developing and implementing smart and digital ticketing schemes, mobility as a service and travel data services across our public transport networks.
Juliet was instrumental in establishing the £2m Mobility as a Service Fund, and continues support as a member of the Transport Scotland MaaS Working Group. Other key areas Juliet leads are the national provision of digital travel data services, the £1m Smart Pay Grant Fund, enhancing smart provision of concessionary travel schemes, and developing smart ticketing and bus open data measures within the Transport Act.
FAIRTIQ's company profile
FAIRTIQ is an innovative PAYG mobile ticketing system that makes travelling on public transport simpler and easier than ever before. The app allows users to easily check-in and check-out rather than buying a ticket from the driver, at a TVM or a booking office. This removes the hassle and expense of gates and validators. At the end of their journey, users are charged the lowest possible price for the actual journey undertaken – whether it is single or multi-leg, or involving more than one operator.
Our shared risk and reward commercial model and high customer satisfaction, makes FAIRTIQ the perfect solution partner for all transport companies regardless of size or type. To support our shared risk and reward approach, our marketing team will use their experience of increasing ridership to help transport companies increase ridership.
The system uses artificial intelligence based bespoke algorithms drawing on many years of experience in public transport and ticketing to build a highly accurate picture of a user’s journey, making the app very accurate and reliable. The App is available on Apple iOS and all Android versions, FAIRTIQ’s app can be brought into operation quickly and with minimal disruption, as no on-vehicle or on-station equipment is required.
In Switzerland, FAIRTIQ covers all 250 operators of the transport network (Train, Tram, Bus, Cable Car, Ferry). It is also being trialled and adopted by an increasing number of European Operators who are utilising the flexibility that it provides to innovate their fare structures to encourage passengers to return to public transport. It is being used for over 140,000 journeys a day.
In addition to providing an App, FAIRTIQ also provides a full SDK so that the functionality can be incorporated into a local App or overall MaaS.
Contact: Steve Broadley
Email: steve.broadley@fairtiq.com
Love to Ride's company profile
Love to Ride is an online, community, cycling behaviour change platform which supports individuals, clubs/groups, and workplaces to cycle more confidently, more often and long term. We use a combination of prizes, incentives, local information, peer features, and established behaviour change theory to support people to cycle for everyday journeys.
We have been getting more people on bikes in Scotland since 2010 – working with partners, local authorities, NHS Health Boards, RTPs and community groups.
Check out how we achieve behaviour change – or visit our partner facing website.
Contact Details: Angus Rodney (Partnerships Manager – Scotland) – angus@lovetoride.net
James is Chief Revenue Officer at Mobli. He has over 20 years’ experience in the transport sector with 8 years’ experience working as a Mobility as a Service domain expert. His experience spans working in consultancy, the Catapult network (IUK), Department for Transport (UK) and his position as a Board Director at the MaaS Alliance.
Hiyacar's company profile
Hiyacar offers car sharing from the community, for the community – allowing local car owners the opportunity to turn their cars into assets, and in turn providing local drivers access to cars when and where they need them.
Our main vision is to be present on every street in the UK and to change the way people use cars, forever. Hiyacar allows car owners the opportunity to make extra income off vehicles that on average sit idle for 96% of the time, and in turn, gives local drivers, without access to their own vehicle, more choice of local vehicles they can rent, when and where they need them.
An industry-leader in seamless car sharing technology, Hiyacar came to make hiring and sharing a car easier, for those driving and owning the vehicles, via their platform. With a member-focused development mindset, Hiyacar consistently receives high TrustPilot reviews and has built lasting relationships with people using their platform and technology; from individual drivers, to big businesses, all over the UK.
Via's company profile
Via develops innovative software solutions for partners to transform transport systems into advanced digital networks. Via’s technology powers networks of on-demand buses, dynamic shuttles, wheelchair accessible vehicles, school buses, and autonomous vehicles around the globe. Building the world’s most efficient, equitable, and sustainable transportation network for all passengers — including those with limited mobility, those without smartphones, and unbanked populations — Via works with its partners to lower the cost of public transport and provide accessible options that rival the convenience of a personal car at a much reduced environmental impact. In the UK, Via powers more than 30 active on-demand service zones. Around the world, Via has deployed transport technology solutions in partnership with over 600 local and transport authorities in 35 countries.
Mobli's company profile
Mobli provides the technology to respond to a range of mobility outcomes through its highly customisable, secure, cloud-based mobility platform. We work with a mission to make transport more accessible, sustainable and fun to use.
Journeo's company profile
We are an information systems and technical services business focussed on delivering innovative public transport and related infrastructure solutions to our customers, contributing to smart city initiatives as transport becomes more connected and intelligent.
We bond closely with our local authority, Passenger Transport Executive and multimodal fleet operator customers to support them in delivering deeply integrated and connected systems. We leverage the Internet of Things (IoT) and open data standards to support them as their new and legacy systems converge to a more efficient and sustainable future.
We work with a global supply chain of market-leading equipment manufacturers, niche specialists and support this with our own in-house research and development capabilities to deliver safe, secure and scalable solutions.
UrbanTide's company profile
Our mission is to make a sustainable world with AI.
- We help cities monitor transport emissions and improve cycling routes.
- We enable energy companies to share data to reduce fuel poverty and energy use.
We do all this with uSmart, our AI innovation platform and our unique AI portfolio.
Enjoy the air's company profile
Enjoy the Air Limited (ETA) provides data and analytics for cities, specifically in the areas of air quality and mobility. ETA examines the inner urban environment, links it to the UN’s Sustainable Development Goals (SDGs) and provides real, clear, data-driven strategies – to grow your city.